It really is nuts how big he has gotten though, from originally blogging, to writing for Jimmy Kimmel, to doing the ESPN thing, to his awesome podcasts and infinite number of twitter postings about the most random things. It's nuts!
I thing he is a trailblazer in media, pop culture, sports, etc. I don't even like professional basketball, but I still want to buy his book. Am I brainwashed?
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